Their dream was based on the romance that Semin has with fashion.
Semin wanted to re-invent clothing, to her clothing is not just for warmth
or coverage, nor is it merely a necessity of practicality, her designs are
statements of confidence, history worn in photos of happy memories and
art waiting to be hung and fitted to the right person.

Through Semin’s designs and Sam’s business knowledge and his
unwavering belief in Semin’s talent they wanted to create a shopping
experience like no other seen before in Melbourne. The main focus of the
ROSEMIN stores is to empower women to encompass all the beauty of
femininity and to allow them to relish in the experience of feeling and
looking their absolute best.

The ROSEMIN image aims to epitomise all aspects of a woman’s
personality from her sensuality and sexuality to her intelligence and
sophistication. With designs to suit and interest women of all ages
ROSEMIN pieces focus on defining the shape of a woman’s body and
draping her in a garment made out of the most exquisite and unique
fabrics.

Semin’s creative mind enables her to encapsulate an individual view of
what the future of fashion really is, allowing ROSEMIN to stride far ahead
when it comes to what is considered the forefront of Australian fashion. 
Each garment that is created is derived from a passion in Semin’s life such
as the arts, nature or history.  These passions influence and are
intertwined within each garment thus enlisting each piece with a story. 
Because of this individual creativity the ROSEMIN stores are selling unique
style that cannot be re-created nor can it exist to live on through any other
brands. The image is defined and clearly acknowledged as ROSEMIN.     

The success of the dream that has become the ROSEMIN fairytale steams
from the emotion and the work that goes into   each step of designing a
collection.  As a brand ROSEMIN wants to re-invent Australian fashion and
provide customers with beautiful well-made clothing. Items that can be
turned into keep sakes and passed down to women of the next generation.  

The ROSEMIN stores take great pride in their clientele and aim to go above
and beyond for its customers, continuing to create for them, a memorable
experience.  ROSEMIN is all about creative longevity and a passion to
impress and maintain a respected place on the competitive pedestal of
fashion design.